An innovative marketing and communications expert with experience in digital marketing and project management. Dedicated professional with the extensive technical skill to understand the ever-changing world of digital marketing. A nationally published journalist with a keen eye for design.
December 2013 – Present
Marketing Coordinator (Contract)
Manage marketing strategies for residential communities across the Greater Edmonton Area. Work with stakeholders to develop, implement and analyze campaigns using print, digital and radio advertising. Key contributor to redesign of community websites aimed at increasing lead generation by improving user experience. Plan public events that promote newly built communities and community phases. Manage budgets totaling more than $1 million.
Cushman & Wakefield
May 2012 – September 2013
Strategized and implemented marketing plans for commercial properties throughout the Greater Edmonton Area and across Western Canada. Provided a wide range of editorial and creative services, managed all social media accounts and email marketing campaigns. Served as the company’s brand manager while implementing a new brand
rollout. Wrote and designed a book chronicling the firm’s legacy in the city. Attended public events to to promote the firm’s services and make new business contacts.
Ottawa Business Journal
September 2011-February 2012
Covered Ottawa’s extensive tech sector while also writing on issues in real estate. Weekly contributor to business radio program. Wrote breaking news stories for the paper’s website, as well as feature stories for print. Managed the
publication’s content management system with breaking news and featured business stories. I was also a weekly contributor to a business radio program to provide commentary on news out of Ottawa’s tech sector.
Intern, National News Desk
Wrote breaking news stories that were printed in newspapers across the country. Produced video stories for digital audience. Covered the 2011 federal election, producing content for many important events, such as the fall of the Conservative government and Election Day.
April 2011 – September 2013
Produced creative and detailed articles for a variety of publications, including Techvibes, The Ottawa Citizen, The Ottawa Business Journal, Ottawa Technology magazine, and ChristianWeek.
St. Francis Xavier University
Antigonish, Nova Scotia
B.A. Hons., Political Science & History
Honours Thesis – Distorted Reflections: American Foreign Policy and the Myth of Reality
Greg’s honours thesis explored the conflict between realism and idealism in American foreign policy as it relates to relations with Iran since the conclusion of World War II.
CMS, Blogs, and Forums:
Wordpress, Sitefinity, Joomla, Blogger, Tumblr
CRM & Analytics Platforms:
Act-On, LotWorks, Google Analytics
Adobe Creative Suite, Prezi, Microsoft Office
Constant Contact, MailChimp, iContact, Industry Mailout
Twitter, Facebook, YouTube, Pinterest, LinkedIn, Instagram, Google+, Hootsuite, TweetDeck
HubSpot Inbound Marketing Certification 2016-2017
Ottawa Metroland Journalism Award
2010 – 2011
This honour is awarded at the conclusion of the program’s second academic year, and is given to the senior
student with the highest GPA.